Monstercat · Feb - Mar 2023
Tamagato is a combined term with Tamagochi plus gato, which means cat in Spanish. Retro-inspired digital pet and Monstercat’s first video game.
Timeline
Feb - Mar 2023
Team
Pixel animation artist, Sound artist, Full stack game dev, Creative Director
Role
UX · UI Designer
Deliverable
Responsive Web Game
Target users
Monstercat fans
Overview
What is
TAMAGATO?
Tamagochi
+
Gato
(Cat in Spanish)
project goal
Engage the Monstercat Community
Builds/Reinforce brand loyalty
....and we want to have fun!
Creative Concept
Creative Concept
Emotions we want to evoke
Memories of simpler times
Nostalgia & Wholesome
Fun & bond attached to Monstercat
Research
How Tamagato should work
Needs
Methods to handle its needs
Timers to update the need
Rewarding ( = Growing )
8-bit exclusive tracks
Game Goal
Win the pet Monstercat’s full affections by interacting with him
in the "right" way to unlock exclusive tracks.
Reasoning
Why did we build right & wrong handles?
User flow
What paths will users go through?
Iteration
When planing the navigation, we encountered a dead-end
Iteration
How do action button handle the dead-end?
UI Components
Device iteration
Adding more brand identity into the device
Outcome
Reaction from Community
UV counting on Tamagato URL
75,000+
PLAY YOURSELF!